In addition, incentives need to be properly adjusted in order to make the company attractive to consumers. Setting up a functional and profitable streaming platform is highly difficult because there is no actual scarcity for films. The company’s business model mainly involves individual viewers and businesses that allow it to stream their movies. In addition, Netflix’s success and growth should be studied in order to understand essential macroeconomic principles. It is interesting due to the overall ease of access and availability of the company’s products. The chosen industry is multimedia, and the service is a streaming platform, which are key elements of Netflix’s business model.
